WE ARE RAISING BEEF THE WAY NATURE INTENDED.

OUR ROOTS

Beef should be bold, honest, and tied to the land it comes from. Not corralled, not feedlotted, not watered down. Just pure, grass-fed beef raised under open skies.

That’s why Brimstone was born on our family ranches in Promontory, Randolph, and Park City, Utah. These aren’t just pastures on a map – they’re where we grew up, learned to ranch, fell in love with the life & land that is the foundation for Brimstone today.

Not All Beef Is Created Equal

Most beef on the market today comes from industrial feedlots. Cattle are crowded, grain-finished, and rushed through a system built for volume, not flavor.

The result is beef that’s bland, anonymous, and stripped of its story. Brimstone takes a different path. Our cattle stay on open pastures from start to finish, never see a feedlot, and are raised with care every day. Every cut is USDA inspected, dry-aged for bold flavor, and delivered directly from our ranch to your door.

Cuts of beef on a board

THE PROMISE

Purely grass‑fed. No shortcuts.
Respect for the animal, the land, and your health.
Beef the way nature intended.

Ranch scene

Our cattle are raised on Garff Ranch in Utah, a family operation known for its attention to detail and respect for the land. The herd grazes on open range and is cared for year-round by ranchers who understand how to produce clean, consistent beef. That foundation is what defines Brimstone.

Our founders

Meet Our Founders

Brimstone is led by Jonas Garff, Dane Willardsen, and Max Massey, three partners with a shared commitment to quality and integrity. Their goal has always been simple: to create products that speak for themselves through clean sourcing, honest work, and respect for the process.

Each partner helps keep Brimstone grounded in its values and connected to its roots. From how the cattle are raised to how every order is delivered, the focus remains the same: quality you can trust from people who stand behind it.

Why Grass-Fed

Low Fat LOWER IN FAT AND CALORIES
Omega OMEGA 3S VS. OMEGA 6S
Vitamin E VITAMIN E
CLA CONJUGATED LINOLEIC ACID
Healthy Animal HEALTHY ANIMALS = HEALTHY PEOPLE